Consumer purchase intention on Boba drinks in Kuching during Covid-19

Many businesses were badly impacted as consumer spending habit shifted due to Covid-19 outbreak. The purpose of this study is to investigate consumer purchase intention on Boba drink during Covid-19. By adopting Theory of Planned Behavior, this study explores the influence of perceived behavioral control, subjective norm, and attitude. Importantly, perceived risks is added to the conceptual model to study consumer purchase intention amid Covid-19. Boba drink is a popular beverage in every city in Malaysia, including Kuching, where one could easily spot a Boba drink outlet at almost every corner of the city. A total of 394 complete observations have been obtained from the respondents through a self-administered online survey. The outcome of the analysis uncovered that perceived behavioral control and subjective norm have significant direct relation, while attitude and perceived risks have significant adverse relation with consumer purchase intention during Covid-19. This research offers insights to Boba drink sellers to devise appropriate strategies to market their beverages by targeting consumers' ability to buy the beverage, health-conscious belief, food safety, and attractive promotion to encourage consumers to buy their products during the pandemic.

Effects of housing layout and perceived behavioral control over social distancing in relation between social isolation and psychological distress during pandemic of COVID-19.

Due to the results of the COVID-19 epidemic on health, the positive effect of social distancing has been highlighted. Nevertheless, the effect of housing layouts on resident's perceived behavioral control over social distancing in shared open spaces have been rarely investigated in the context of pandemic. Filling this gap, the current study examines the moderating effect of perceived behavioral control on the relationship between social isolation and psychological distress. Data from 1349 women residing in 9 gated communities during the Iranian national lockdown were collected. The results of ANOVA indicate that there is a significant difference between various housing layouts in terms of residents' perceived behavioral control. Respondent in courtyard blocks layout reported higher perceived behavioral control over social distancing than in linear and freestanding blocks. The findings of structural equation modeling identified perceived behavioral control as a buffer against the effect of social isolation on psychological distress.

Revenge buying after the lockdown: Based on the SOR framework and TPB model

With the end of the pandemic and the lifting of the lockdown, the consumer market experienced revenge buying. The purpose of this study is to investigate the causes of revenge buying using the stimulus-organ-response (SOR) framework and the theory of planned behavior (TPB) model. Structural equation modeling was used to analyze data collected from 350 residents of Shanghai, China, after the city's lockdown was lifted. The findings imply that perceived scarcity, perceived susceptibility, and social influence regarding the lockdown can stimulate in-dividuals' anxiety, inducing behavioral intentions and ultimately leading to revenge buying consumer behavior. Theoretically, this study provides a novel explanation of revenge buying behavior. Additionally, conclusions offer ramifications for management and implementation strategies for dealing with revenge buying after sudden disasters.

Working mothers' lived experiences of maintaining an exercise practice during a pandemic

Working mothers have been associated with low levels of exercise during the COVID-19 pandemic. This population faces many challenges and obstacles to exercise as they manage a household and work;this lack of exercise could leave their health at risk. Researchers have not yet considered working mothers' lived experiences with exercise during a pandemic. Existing research on working mothers indicates there are barriers to exercise for this population, but more information on what allows these mothers to sustain exercise is needed. This qualitative narrative study was conducted to explore the lived experiences of working mothers who maintained an exercise practice during the COVID-19 pandemic. Self-efficacy theory, perceived barriers of the health belief model, and perceived behavioral control of the theory of planned behavior provided the conceptual framework for this study. Data were collected from eight working mothers via an initial interview and a follow-up two weeks later;both interviews occurred virtually using Zoom. Data were analyzed for codes, categories, and themes using hand coding and the program MAXQDA. Nine themes emerged from the data: (a) exercising at home, (b) experience with exercise, (c) utilizing the built environment, (d) setting an example for kids/others, (e) self-care, (f) scheduling and preparation, (g) both physical and mental benefits, (h) family support, and (i) managing mom guilt. The study's findings indicate that working mothers who sustain exercise are aware of barriers to exercise but use effective strategies such as scheduling and preparation along with previous experiences to sustain exercise. The findings from this research have potential implications for positive social change by influencing health education interventions that can help working mothers sustain exercise to improve their overall quality of life. (PsycInfo Database Record (c) 2023 APA, all rights reserved)

Antecedents of giving charitable donations (Sadaqah) during the COVID-19 pandemic: does Islamic religiosity matter?

PurposeThis paper aims to identify the antecedents of giving charitable donations (Sadaqah) during the pandemic in a majority-Muslim country. This paper proposes and tests a theoretical framework in which attitude toward giving donations mediates the effects of perceived behavioral control, subjective norms and past behavior on giving charitable donations (Sadaqah). The authors also investigate the mediating effect of attitude toward giving donations and the moderating effect of Islamic religiosity in an emerging nation characterized by the dominance of the Islamic doctrine. Gender, age and income have been examined as control variables.Design/methodology/approachSurvey data from a sample of 377 respondents from Morocco were analyzed to test the hypotheses using structural equation modeling.FindingsThe results indicate that past behavior, subjective norms, attitude toward giving donations and intention to donate are key predictors of giving charitable donation during the COVID-19 pandemic. This paper also confirms the mediating effect of attitude toward giving donations, e.g. subjective norms trigger positive attitude toward giving donations, which increases respondents' donation frequency. The results also suggest a significant moderating effect of Islamic religiosity, e.g. individuals who feel themselves as highly religious are more likely to develop a favorable attitude toward giving donations and are therefore more likely to donate during the pandemic.Practical implicationsThe findings suggest practical and social implications for both academics and practitioners. As attitude, subjective norm, past behavior and intention are found to significantly influence giving charitable donations (Sadaqah), fundraising organizations should give serious attention on these factors to improve individuals' charitable giving (Sadaqah). Such organizations should also consider the use of faith-based messages and religious morals when planning their advertising campaigns in majority-Muslim markets.Originality/valueAlthough preliminary studies have already attempted to provide knowledge about the factors influencing giving donations among both Muslims and nonMuslims, potential antecedents of giving donations (Sadaqah) during the COVID-19 pandemic have not been considered and are yet to be empirically investigated. This paper provides new perceptions on factors influencing giving donations on a majority-Muslim majority country where no zakat institution operates. Such findings can be useful for both academicians, fundraising organizations and policymakers in Morocco to promote charitable actions and boost its socio-economic affects.

Afforestation intentions for mitigating carbon emissions in the post-COVID-19 perspective: the case of green hotel visitors in Bangladesh

PurposeThis study aims to explore green hotel visitors' afforestation intentions by extending the theory of planned behavior, including post-COVID-19 personal norms (PCPN) and post-COVID-19 environmental concerns (PCECs). Moreover, this study examines the mediating effect of PCECs from the post-COVID-19 perspective.Design/methodology/approachThis study is based on existing literatures and collection of 384 usable responses using the convenience sampling technique. The partial least square structural equation modeling is used to analyze data using Smart PLS3.3.3.FindingsThe findings reveal that post-COVID-19 afforestation attitudes, subjective norms (SN), perceived behavioral control (PBC) and PCPN significantly influence post-COVID-19 afforestation intentions (PCAI) and PCECs. Further, PCEC partially mediates the between post-COVID-19 afforestation attitudes, SN, PBC and PCPN and PCAI.Practical implicationsThe findings of this study may be useful to green hotel operators in formulating business strategies enhancing visitors' positive perceptions toward green hotels and afforestation intentions coping with new normal environment and hospitality industry.Originality/valueThis research presents a distinguished case highlighting how the green hotel guests' perceptions toward afforestation for mitigating carbon emissions are changing because of COVID-19 pandemic. This study provides crucial insights for green hotel practitioners by integrating post-COVID-19 afforestation attitudes, SN, PBC, PCPN and PCEC of green hotel visitors in examining PCAI.

Predicting Vaccination Intention against COVID-19 Using Theory of Planned Behavior: A Systematic Review and Meta-Analysis.

This study systematically analyzed the literature using the theory of planned behavior (TPB) as a theoretical framework to examine the influence of its constructs on vaccination intention against COVID-19. Quantitative studies were searched in PubMed, CINAHL, Web of Science, and Google Scholar following the PRISMA guidelines. The average rate of COVID-19 vaccination intention was 73.19%, ranging from 31% to 88.86%. Attitude had the strongest association with vaccination intention (r+ = 0.487, 95% CI: 0.368-0.590), followed by subjective norms (r+ = 0.409, 95% CI: 0.300-0.507), and perceived behavioral control (r+ = 0.286, 95% CI: 0.198-0.369). Subgroup analyses showed that the pooled effect sizes of TPB constructs on vaccination intention varied across geographic regions and study populations. Attitude had large effect sizes in Asia, Europe, and Oceania, especially among the adult general population, parents, and patients. Subjective norms had large effect sizes in Asia and Oceania, especially among parents and patients. Perceived behavioral control was the most dominant predictor of vaccination acceptance in Africa among patients. These findings suggest that TPB provides a useful framework for predicting intention to receive a COVID-19 vaccine. Hence, public awareness and educational programs aimed at promoting COVID-19 vaccination intention should consider using TPB as a framework to achieve the goal.

Factors associated with the implementation of COVID-19 health protocols among Indonesian older adults living in rural areas: A cross-sectional study

Introduction: Implementing health protocols became a challenge for older adults living in rural area. This study aimed to analyze the factors influencing implementation of COVID-19 health protocols among elderly in rural areas based on the Theory of Planned Behavior (TPB). Methods: This study used an explanatory survey with cross-sectional approach. The sample consisted of 100 older adults who resided in rural areas. Data were collected using the TPB questionnaire and COVID-19 health protocol questionnaire, both have 21 items. The data were analyzed using bivariate and multivariate analysis. Bivariate analysis used Pearson correlation, Chi-square test, and Fisher’s exact test. Multivariate analysis used multiple linear regression with a level of significance = 0.05. The independent variables were attitude toward behavior, subjective norm and perceived behavioral control while the dependent variable was the implementation of COVID-19 health protocols. Results: Gender (p < 0.001), age (p < 0.001), employment status (p < 0.001), attitude toward behavior (p < 0.001), subjective norm (p < 0.001) and perceived behavioral control (p < 0.001) were significantly associated with the implementation of COVID-19 health protocols, while education level (p = 1.000) was not significantly associated with the implementation. The R-square shows 0.610 which indicates that TPB model can predict 61% of implementation of COVID-19 health protocols. Conclusions: The most dominant factor in increasing the implementation of the COVID-19 health protocol is attitude toward behavior. Nurse need to provide education to elderly and their family to increase the implementation of COVID-19 health protocols as prevention of transmission of COVID-19. © 2022 Jurnal Ners.

A Study of Pandemic Prevention Health Behavior in Adults.

Following the outbreak of COVID-19, the World Health Organization recommended prevention measures to minimize the spread of the pandemic. However, strict compliance with prevention measures requires positive health behavior practices, especially among adults. Therefore, this study investigated adults' health behaviors in relation to pandemic prevention based on the health belief model (HBM) and the theory of planned behavior (TPB). This study used a structural model, applying the HBM and the TPB to explain and predict pandemic prevention behaviors in adults. The data obtained were statistically analyzed using SPSS 25.0 and AMOS 25.0. The results revealed that, in total, 341 adults (age: 20-64 years; males: 167, females: 174; single: 167; married: 164; divorced: 8) participated in this study. Of the 341 participants, 339 had use of the internet and a smartphone. Furthermore, the results revealed that attitudes, subjective norms, and perceived behavioral control in relation to pandemic prevention behaviors directly affected people's intentions to adopt pandemic prevention behaviors. Perceived severity and perceived disability had significant indirect effects on the intention to prevent pandemics; pandemic prevention behavior and perceived behavioral control had a significant effect on pandemic prevention intention. The pandemic prevention education programs suggested in this study have the potential to improve adults' health behavior in relation to pandemic prevention.

An Investigation of Customer Psychological Perceptions of Green Consciousness in a Green Hotel Context: Applying a Extended Theory of Planned Behavior.

We investigated the relationship between green consciousness and green behavior, and the relationship between psychological state, attitude, and behavior of green hotel customers by applying variables suitable for an expanded theory of planned behavior. The purpose of the study was to predict green behavior based on the theory of planned behavior. Together with preceding research including the correlation between customers' image perception of green corporate social responsibility (CSR), green psychological benefit, and green consciousness, we added willingness to sacrifice for the environment to define the relationship with green consciousness and green behavior. A survey was conducted with 410 customers of green hotels in Seoul, Korea more than twice over a period of over 6~12 months. Vague and insincere answers were removed. SPSS 18.0 and Amos 20.0 were used to conduct factor and SEM data analysis. Our theory was verified and adopted following validation from our analysis. The results have important theoretical and practical implications for the environment by providing primary data on customers' perceptions of eco friendliness to support the establishment of corporate management strategies. Moreover, they may encourage green hotels to participate in preventing environmental problems.

Dog Owners' Perspectives on Canine Heart Disease in Klang Valley, Malaysia.

Canine heart disease often requires long-term treatment, which involves a continuous commitment from the dog owners. In addition to investigating their awareness and knowledge, the Theory of Planned Behavior was applied to also analyze attitude, subjective norm, and perceived behavioral control (PBC) of the dog owners, with empathic concern as a moderator in predicting intention to treat canine heart disease. Through a convenience sampling approach, 261 respondents, who were clients of University Veterinary Hospital, Universiti Putra Malaysia (UVH-UPM), with experience in owning or caring for dogs, were recruited. While the majority of the respondents (83.5%) claimed that they were aware of canine heart disease, most respondents (45.6%) could only identify 5 to 8 (Fair) out of 12 of the salient clinical signs. Most dog owners (92.3%) were willing to seek treatment if the pet dogs were affected, although the intent is deterred by cost (39.5%). In this study, attitude, subjective norms, and perceived behavioral control were significant predictors for the intention to treat. Dog owners with low empathic concern can be motivated to treat affected dogs by cultivating perceived behavioral control. Therefore, continual education may improve dog owners' preconceived ability to provide care, and veterinarians may play an important role to encourage treatment in dogs diagnosed with heart disease.

Antecedents of giving charitable donations (Sadaqah) during the COVID-19 pandemic: does Islamic religiosity matter?

Purpose: This paper aims to identify the antecedents of giving charitable donations (Sadaqah) during the pandemic in a majority-Muslim country. This paper proposes and tests a theoretical framework in which attitude toward giving donations mediates the effects of perceived behavioral control, subjective norms and past behavior on giving charitable donations (Sadaqah). The authors also investigate the mediating effect of attitude toward giving donations and the moderating effect of Islamic religiosity in an emerging nation characterized by the dominance of the Islamic doctrine. Gender, age and income have been examined as control variables. Design/methodology/approach: Survey data from a sample of 377 respondents from Morocco were analyzed to test the hypotheses using structural equation modeling. Findings: The results indicate that past behavior, subjective norms, attitude toward giving donations and intention to donate are key predictors of giving charitable donation during the COVID-19 pandemic. This paper also confirms the mediating effect of attitude toward giving donations, e.g. subjective norms trigger positive attitude toward giving donations, which increases respondents’ donation frequency. The results also suggest a significant moderating effect of Islamic religiosity, e.g. individuals who feel themselves as highly religious are more likely to develop a favorable attitude toward giving donations and are therefore more likely to donate during the pandemic. Practical implications: The findings suggest practical and social implications for both academics and practitioners. As attitude, subjective norm, past behavior and intention are found to significantly influence giving charitable donations (Sadaqah), fundraising organizations should give serious attention on these factors to improve individuals’ charitable giving (Sadaqah). Such organizations should also consider the use of faith-based messages and religious morals when planning their advertising campaigns in majority-Muslim markets. Originality/value: Although preliminary studies have already attempted to provide knowledge about the factors influencing giving donations among both Muslims and nonMuslims, potential antecedents of giving donations (Sadaqah) during the COVID-19 pandemic have not been considered and are yet to be empirically investigated. This paper provides new perceptions on factors influencing giving donations on a majority-Muslim majority country where no zakat institution operates. Such findings can be useful for both academicians, fundraising organizations and policymakers in Morocco to promote charitable actions and boost its socio-economic affects. © 2022, Emerald Publishing Limited.

Energy Efficiency in the Post-COVID-19 Era: Exploring the Determinants of Energy-Saving Intentions and Behaviors

The COVID-19 pandemic has a long-lasting influence on global economies. Households are expected to consume more electricity for their usual routine activities due to mandatory stay-at-home restrictions, resulting in greater energy utilization. The proposed study seeks to investigate the most relevant energy consumption factors amid the COVID-19 pandemic. The study employs a structural equation modeling approach to evaluate the responses from 511 Pakistani residents. Empirical results report a positive and significant association among perceived behavioral control (PBC), perceived environmental concern (PEC), perceived monitory benefits (PMB), and intention to save energy (ISE). Positive anticipated emotions (PAE) is found to be a significant predictor of ISE and energy-saving behavior (ESB). As a step further, we extend the analysis to find the moderating effect of perceived COVID-19 disruptiveness (PCD) between the relationship of ISE and ESB. Results reveal that PCD positively moderates this relationship. Based on research findings, policy implications and future research directions are provided for practitioners, researchers, and academicians to fulfill the country’s energy needs on its way to a future of sustainable development. Copyright © 2022 Ahmad, Irfan, Salem and Asif.

A COVID-19 disruption: The great acceleration of digitally planned and transformed behaviors in Thailand.

The Coronavirus Disease 2019 (COVID-19) pandemic has reshaped human behaviors and switched communication systems from face-to-face to digital communication technologies. This study aimed to examine how digital transformation practices affect human behavioral change digitally, and how perceived COVID-19 severity affects digital transformation practices and behavioral decisions. We use the traditional theory of planned behavior (TPB) to determine new behavioral roles in the digital era, namely digitally planned and transformed behavior. The quantitative survey method was designed to collect cross-sectional data from 550 Thai citizens to provide the conceptual evidence of key proximal measures of digital attitude, digital social norms, digital behavioral control perception, and the digital behavioral decision to predict digitally planned and transformed behavior. The results show that people are more likely to digitalize than before, which predicts the decision to behave digitally at 93.9% of the variability, more than 75% of the predictive power of the total variance suggested by Hair, Ringle, and Sarstedt [1]. However, the higher the COVID-19 severity, the more likely digital transformation is impactful (ß = 0.481). This study provides interesting evidence that people struggle to transform their digital behavior during the pandemic. We demonstrate that digital transformation can offer the desired consequences by cultivating digital attitudes, promoting digital social norms, increasing digital behavioral control perception, and enhancing digital behavioral decisions.

Predicting Intention to Take a COVID-19 Vaccine in the United States: Application and Extension of Theory of Planned Behavior.

PURPOSE: This study aims to apply and extend the theory of planned behavior (TPB) to predict intention to take a COVID-19 vaccine. DESIGN: Cross-sectional. SETTING: Online. SAMPLE: Adult US residents recruited from Amazon Mechanical Turk (n = 172). MEASURES: Intention to take a COVID-19 vaccine (outcome variable), demographic variables (predictors), standard TPB variables (perceived behavioral control, attitude, and subjective norm; predictors), and non-TPB variables (anticipated regret, health locus of control, and perceived community benefit; predictors). ANALYSIS: Hierarchical linear regression predicting intention to take a COVID-19 vaccine, with demographic, standard TPB, and non-TPB variables entered in regression models 1, 2, and 3, respectively. RESULTS: The extended TPB model accounted for 72.5% of the variance in vaccination intention (p < .001), with perceived behavioral control (ß = .29, p < .001), attitude (ß = .23, p = .043), and perceived community benefit (ß = .23, p = .020) being significant unique predictors. CONCLUSION: Despite the relatively small and non-representative sample, this study, conducted after COVID-19 vaccines were widely available in the USA, demonstrated that perceived behavioral control was the most robust predictor of intention to take a COVID-19 vaccine, suggesting that the TPB is a useful theoretical framework that can inform effective strategies to promote vaccine acceptance.

Preventive Behaviors During the COVID-19 Pandemic: Associations With Perceived Behavioral Control, Attitudes, and Subjective Norm.

Background: The coronavirus disease 2019 (COVID-19) is a highly contagious and potentially fatal infectious disease that has swept the globe. To reduce the spread, it is important to engage in preventive behaviors recommended by health authorities, such as washing your hands, wearing a face mask, and social distancing. Aim: In the present study, we draw from the Theory of Planned Behavior (TPB) to examine the associations between perceived behavioral control, attitudes, and subjective norm and whether people engage in eight different preventive behaviors. Methods: For each of the preventive behaviors (washing hands; using hand sanitizer; not touching your face; social distancing; wearing a face mask; disinfecting surfaces; coughing in your elbow; staying home if sick), we conducted separate logistic regressions predicting whether the participants (N = 2,256; age range = 1898 years) reported engaging in the behavior from their perceived behavioral control, attitudes, and subjective norm. Results: We found that perceived behavioral control, attitudes, and subjective norm had independent significant associations with each preventive behavior. Moderation analyses revealed that for most behaviors the associations with perceived behavioral control were stronger for older adults than for younger adults. Limitation: The present study was cross-sectional; future longitudinal studies and interventions are needed to disentangle directionality. Conclusion: Our findings suggest several ways to increase adherence to health behaviors that reduce the spread of coronavirus and other infectious diseases.

Biting the travel bullet: A motivated reasoning perspective on traveling during a pandemic.

•The research identifies that low perceived control explains why some tourists still chose to travel despite a pandemic.•Two studies found evidence of biased reasoning, as tourists may "wish away" perceived risks in favor of indulging in holidays.•Guilt over holidaying during a pandemic was low among those who were able to attribute their decision to external forces.•Travel professionals may employ strategies that modulate perceptions of risks to influence tourists' behaviors.

The Relationship between Health Consciousness and Home-Based Exercise in China during the COVID-19 Pandemic.

During the COVID-19 pandemic, people have reduced the frequency of going out, and need to engage in health behaviors at home. Home-based exercise has aroused people's attention. This paper aims to examine the influencing mechanism of health consciousness on home-based exercise during the COVID-19 pandemic. A questionnaire method was used to select 449 Chinese respondents on an online platform; the questionnaire includes a health consciousness scale, health life goal scale, perceived behavioral control scale, and the home-based exercise scale. A T-test was used to conduct differential analysis. The hierarchical regression analysis method was used to examine the relationship between health consciousness and home-based exercise, and the Hayes' SPSS PROCESS macro was used to test mediating effect. The results show that there are significant differences in home-based exercise with respect to gender, age, and marital status. Health consciousness has a significant positive effect on home-based exercise. Perceived behavioral control acts as the mediator between health consciousness and home-based exercise. Health consciousness can influence home-based exercise through health life goals and perceived behavioral control in turn. This paper takes a home-based exercise survey, and expands the theoretical research of home-based exercise. The findings suggest that people should pay attention to promoting the transformation of health consciousness into home-based exercise. It provides enlightenment for people to adopt health behaviors during the COVID-19 pandemic.